Use Candidate NPS (cNPS) to improve hiring experience. Measure promoters vs detractors, boost employer brand, and attract top talent.
📈 Enhancing Candidate Experience with NPS
In today’s competitive job market, candidates’ experiences during the hiring process are crucial. A positive experience enhances our reputation and attracts top talent. Enter the Net Promoter Score (NPS). Originally for customer satisfaction, NPS is now valuable in HR as well. Candidate NPS (cNPS) helps gauge how candidates feel about their application experience and if they would recommend our company.
➡️ Why cNPS Matters
Understanding candidate feedback reveals promoters and detractors, providing insights for improving our hiring process and boosting our employer brand.
➡️ Calculating cNPS
Ask candidates: “On a scale of 0-10, how likely are you to recommend applying to our company?”
✅ Detractors: 0-6
✅ Passives: 7-8
✅ Promoters: 9-10
Formula: cNPS = % Promoters - % Detractors
A score of +50 is excellent!
➡️ Example
From a survey of 10 candidates:
✅ 3 Promoters
✅ 2 Passives
✅ 5 Detractors
Calculation:
Promoters: 30%
Detractors: 50%
cNPS = 30% - 50% = -20. This indicates areas for improvement.
➡️ Benchmarking & Improvement
Compare your cNPS to industry standards and track it at different stages of the candidate journey, especially from rejected candidates.
➡️ Tips for Effective cNPS Implementation
✅ Automate Feedback: Use anonymous surveys for honest opinions.
✅ Segment Responses: Break down cNPS by job role or stage.
✅ Follow-Up Questions: Understand reasons behind scores.
➡️ Benchmarking Steps
Identify Benchmarks: Research industry studies (e.g., Deloitte, SHRM).
Consider Context: Benchmark against similar companies.
Analyze Data: Compare your cNPS to averages.
Interpret Results: Conduct a gap analysis and set improvement goals.
➡️ Utilizing Data for Change
Use tools like the Starred Priority Matrix to analyze feedback and focus on areas that impact candidate experience.
➡️ The Business Impact
A positive candidate experience is linked to better business outcomes. By adopting cNPS in our recruitment strategies, we can enhance the candidate experience and strengthen our employer brand.
Are you ready to start measuring and improving your Candidate NPS?
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