At the heart of Amazon's success lies its *Working Backwards * methodology📙, a customer-centric approach that starts with the desired customer experience and works back to define the #product… | Sonu Goswami
At the heart of Amazon's success lies its *Working Backwards * methodology📙, a customer-centric approach that starts with the desired customer experience and works back to define the #product, #service, or #feature. This approach encourages Amazonians, as🚚Amazon employees 👷♂️ 👷♀️are called, to think like customers and prioritize their needs above all else. When Jeff Bezos, the founder of Amazon, started his company, it was so small🏡 that he was able to be with his employees every step of the way. He was guiding them into following his leadership principles, monitoring every decision they had to make. Good Morning Everyone 😊 This book📙shares insights from Colin and Bill, who spent years at Amazon, using their experiences to uncover the principles that powered the company's extraordinary success. Colin joined in '98, and Bill came aboard in '99, and together, they spilled the secrets that made Amazon thrive. The Main Idea: A Culture of Customer Obsession, Innovation, and Ownership What sets Amazon apart is its consistent knack for devising solutions—a prowess rooted in the distinct perspectives, managerial strategies, and actions of its workforce. These integral components collectively encapsulate what we affectionately term as the *Amazonian* ethos. To be truly Amazonian, there are 6️⃣ key principles and processes you need to apply: ✳ 1. Have solid leadership principles: Establish a clear set of leadership principles that guide decision-making and employee behavior. These principles should be rooted in values such as customer obsession, long-term thinking, and ownership. ✳ 2. Use hiring to progressively raise the bar: Invest in hiring the best people you can find, even if it means paying a premium. This will help you build a team of high-achievers who are passionate about Amazon's mission. ✳ 3. Organize so you have single-threaded leaders: Avoid creating a complex organizational structure with multiple layers of management. Instead, assign clear responsibilities to individual leaders and hold them accountable for their results. ✳ 4. Communicate using narratives and six-pagers: Use storytelling✍ to communicate complex ideas and make information more engaging. Six-pagers are a concise format that can be used to communicate key information and decision-making processes. ✳ 5. Start with the desired customer experience: Design Products , Services , and Experiences with the customer in mind. This means starting with a clear understanding of customer needs and pain points, and then working backward to develop solutions that meet those needs. ✳ 6. Manage your business inputs, not outputs: Focus on creating the right conditions for success, such as hiring the right people, investing in innovation, and cultivating a culture of accountability. Don't get caught up in chasing short-term metrics at the expense of long-term growth💹. ✅ Lesson: Life can only be understood backwards; but it must be lived forwards. | 115 comments on LinkedIn
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At the heart of Amazon's success lies its *Working Backwards * methodology, a customer-centric approach that starts with the desired customer experience and works back to define the
#product , #service , or #feature . This approach encourages Amazonians, as🚚Amazon employees are called, to think like customers and prioritize their needs above all else. When Jeff Bezos, the founder of Amazon, started his company, it was so small that he was able to be with his employees every step of the way. He was guiding them into following his leadership principles, monitoring every decision they had to make.
Good Morning Everyone This book📙 shares insights from Colin and Bill, who spent years at Amazon, using their experiences to uncover the principles that powered the company's extraordinary success. Colin joined in '98, and Bill came aboard in '99, and together, they spilled the secrets that made Amazon thrive.
The Main Idea: A Culture of Customer Obsession, Innovation, and Ownership
What sets Amazon apart is its consistent knack for devising solutions—a prowess rooted in the distinct perspectives, managerial strategies, and actions of its workforce. These integral components collectively encapsulate what we affectionately term as the *Amazonian* ethos.
To be truly Amazonian, there are six key principles and processes you need to apply:
1. Have solid leadership principles: Establish a clear set of leadership principles that guide decision-making and employee behavior. These principles should be rooted in values such as customer obsession, long-term thinking, and ownership.
2. Use hiring to progressively raise the bar: Invest in hiring the best people you can find, even if it means paying a premium. This will help you build a team of high-achievers who are passionate about Amazon's mission.
3. Organize so you have single-threaded leaders: Avoid creating a complex organizational structure with multiple layers of management. Instead, assign clear responsibilities to individual leaders and hold them accountable for their results.
4. Communicate using narratives and six-pagers: Use storytelling✍ to communicate complex ideas and make information more engaging. Six-pagers are a concise format that can be used to communicate key information and decision-making processes.
5. Start with the desired customer experience: Design Products , Services , and Experiences with the customer in mind. This means starting with a clear understanding of customer needs and pain points, and then working backward to develop solutions that meet those needs.
6. Manage your business inputs, not outputs: Focus on creating the right conditions for success, such as hiring the right people, investing in innovation, and cultivating a culture of accountability. Don't get caught up in chasing short-term metrics at the expense of long-term growth.
✔ Lesson: Life can only be understood backwards; but it must be lived forwards.
