Purple Cow

Imagine driving in the countryside, you will surely see hundreds of cows 🐮 grazing all around, even for kilometers. | Sonu Goswami

Imagine driving in the countryside, you will surely see hundreds of cows 🐮 grazing all around, even for kilometers. At first sight everything is wonderful. Then, within 20 minutes, you'll start ignoring the cows. Everything becomes common and boring since it's always the same even if these cows are perfect, smart and beautiful. What if, all of a sudden, you see a purple cow 🐄 ? This cow will be remarkable for sure. Being *Remarkable* is a must to achieve. Good morning Everyone 😊 , Today in my book reviews By Seth Godin we explore the new P of marketing—Purple Cows 🐄 —and how to build products and services that people will notice and talk about. The world 🌍 of marketing has changed forever, and traditional forms of marketing—including TV and mass-media advertising—no longer work. The best way to build a #brand or launch a new #product / #service is to be remarkable ✳ .Before Advertising: Good products were sufficient; advertising was barely relevant. ✳ .During Advertising: Mediocre products thrived through extensive advertising. ✳ .Today: Remarkable products stand out amidst the overload, succeeding through WORD OF MOUTH at lightning speed 💫 . How ❓ (Slide) First, your product gets picked up by innovators. Then early adopters. No one is going to eagerly adapt to your product. You need people who like new and change. Early adopters are the ones who will “sell” it further. Being remarkable helps to attract early adopters and helps them to spread it further (makes it easier). Idea-Virus in a Small Niche:  *Sneezers* are experts in your niche with vast networks; getting them on your side spreads the word about your product like wildfire. 1️⃣ .Create a specific product for a target group; avoid making it for everyone. 2️⃣ .Enable easy sharing with just a few clicks for maximum reach. 3️⃣ .Design an engaging product that people find cool and want to share. 4️⃣ .Market where your target audience seeks help, like forums or social media. 5️⃣ .If no response, try new approaches or launch "purple cows" for success. 6️⃣ .Differentiate customers by profitability and sneezing potential; reward influential spreaders. *Playing safe is risky. Don’t be boring: or be ignored. So what to do with Cow? ❇ Maximize its Potential: "Milk" the Cow for all it's worth and try to build a replacement as it becomes popular. ❇ Embrace Remarkability: Continuously work on making your Cow remarkable and stand out from the competition. ❇ Address the Niche: Target a specific group passionately and make your product irresistible to them. ✅ Lesson: In a crowded marketplace, fitting in is a failure, in a busy Marketplace, not standing out is the same as being invisible. Be Remarkable Be Purple 😊 #marketing | 116 comments on LinkedIn

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