Discover top SaaS sales frameworks like BANT & MEDDIC to close high-value deals and boost conversion rates.
In B2B SaaS, outreach is constant. So figuring out who’s actually a good fit—not just a good profile—is everything.
BANT is the go-to:
✓ Budget
✓ Authority
✓ Need
✓ Timing
And yeah, it works… until it doesn’t.
You tick all the boxes, and the deal still stalls. Something feels off. That’s when you realize BANT might be too shallow—it tells you if there’s potential, but not why it matters to them.
That’s where MEDDIC flipped the game for me.
It doesn’t just ask if there’s budget—it asks what the budget is meant to accomplish.
Is success efficiency? Revenue? Retention?
It helps you uncover:
1️⃣ Who really controls the deal (not always the person you think)
2️⃣ What actually matters in their decision process.
3️⃣ And the internal friction you’ll face.
Most importantly? It surfaces real pain.
They might say *we need help with support,* but what they mean is:
*churn is killing us.* That’s the kind of insight that changes everything.
MEDDIC helped me qualify leads not just on interest—but on intent.
What about you?
Still BANTing it, or have you moved to something deeper?