Posted / Publication: LinkedIn Sonu Goswami SaaS Content Writer | B2B Specialist | SaaS Product | B2B | SEO & Social Media Expert | Book Buff & Storyteller through Book Reviews
Day & Date: September 4, 2025 (Thursday)
Article Word Count: 742 words
Article Category: SaaS Growth / Content Marketing / Customer Trust
Article Excerpt / Description : Learn how SaaS founders use They Ask You Answer to drive growth by answering customer questions and building trust and retention.
Start Talking From Day One
Building the product is just half the game. From day one, start talking about it everywhere—
Reddit, Inc. , LinkedIn , hashtag#ProductHunt , and niche communities. You don’t need to reveal everything; share in bits so your idea stays safe. Every conversation teaches lessons about your market, users, and problems worth solving.
➡️ Why Customers’ Questions Matter
Marcus Sheridan’s 📗 They Ask You Answer highlights what SaaS founders often forget: customers want solutions, not sales pitches. Before they buy, they research online—pricing, integrations, reliability, and alternatives. Your job is to answer these questions through transparent content.
⏩⏩ Tips for SaaS Founders
🔹Think about what challenges keep your customers up at night. Every piece of content should help solve one of those real issues, whether you’re writing a detailed blog post, filming a short video, or joining a LinkedIn conversation. For example, if people ask how to manage Slack notifications without overwhelming their team, talk about what worked for you—share your experiments and results, not just generic advice.
🔹Be open with your methods. If you’ve put together a tutorial or a template that made your product easier to use or saved your clients time, walk people through it. The more transparent and practical your advice, the more trust you build—show what’s behind the curtain instead of just promising results.
🔹When your users succeed, showcase their stories. Gather feedback, share wins, and highlight specific case studies from real customers. Metrics are great, but stories are better—let future users hear from those who’ve actually seen the value firsthand, in their own words.
➡️ Real SaaS Case Studies
🔹Substack: Substack creators drive newsletter growth not just by publishing frequently, but by answering audience questions about monetization, growth, and marketing. Guest posting, community engagement, and transparent answers are core to their strategy—proven to generate hundreds of subscribers from carefully targeted content and ongoing reader interaction.
🔹Pallyy: Pallyy grew its Instagram SaaS through targeted blog content, educational tutorials, and real user feedback. Strategic content and affiliate campaigns converted early readers into loyal, paying users.
🔹SaaS SEO Impact: Numerous SaaS brands show that answering customer questions through SEO-optimized guides is critical for winning first paying users and scaling organic traffic, even if specifics vary by product niche.
➡️ Bottom Line
Answering your customers’ questions isn’t optional—it’s the growth strategy. Start engaging and educating from day one, not just after your product goes live.
CTA: Pick 5 user questions, create guides, share on 2–3 platforms, and watch your SaaS grow.