Sonu Goswami Bootstrapping a $34K MRR SaaS: Sam’s TypeShare Story
Sam Shore built TypeShare to $34K MRR and $1M revenue with zero funding—after 11 failed SaaS startups. Here's how he did it.
If you are building a SaaS product, then you must know how Sam Shore turned 11 failures into TypeShare — a platform now doing $34K MRR and $1 M in revenue without VC, Product Hunt hype, or paid ads.
How Sam Shore Bootstrapped TypeShare to $34K MRR & $1 M in Revenue — After 11 Failed Startups
Sam spent much of 2021 in “build and ship” mode — launching one SaaS experiment after another. Eleven of those ideas fizzled out. Instead of giving up, he treated each flop as a lesson: which features stuck, what messaging resonated, and which channels actually drove users.
When he landed on TypeShare, he knew exactly what writers needed:
- A unified editor to write once and publish everywhere.
- Customizable embeds that load fast and look native on any site.
- Cross‑platform analytics to see which channels drive the most engagement.
He built a working prototype in just one week, then shared every step publicly: daily tweets showcasing new features, candid “bug confessions,” and weekly revenue screenshots on Indie Hackers. Early users on Twitter and IH suggested WordPress and Webflow integrations, shaping the product roadmap in real time.
TypeShare’s launch had zero paid marketing:
- A soft debut on Indie Hackers reached 20K monthly readers.
- Every embed carried a discreet “Powered by TypeShare” badge, driving curious readers back to the platform.
- SEO‑optimized blog posts (“TypeShare vs. Substack,” “How to Publish Cross‑Platform”) ranked on page 1, fueling organic signups.
Traction Milestones
- Q1 2022 (Month 3): 500 active users, $1.2K MRR
- Q3 2022 (Month 9): 2,000 users, $6K MRR
- Q2 2023 (Month 18): 5,000 users, $15K MRR
- Mar 2025 (Month 44): 80,000 users, $34K MRR and $1 M total revenue
Why It Worked
- Relentless iteration: Every failed startup taught lessons Sam applied instantly.
- Public transparency: Weekly revenue and growth threads built credibility, FOMO, and free publicity.
- Embed‑first virality: Free embeds served as both product demos and marketing assets.
- Community‑driven development: Features prioritized by vocal Indie Hackers and Twitter advocates ensured product–market fit from day one.
Bottom LineNotion found early traction somewhat unexpectedly, pivoting from an initial failed concept to become a productivity giant after users discovered and shared it — even before the team formally launched. Tweet Hunter reached its first million by aggressively iterating and engaging their audience. Calendly, through its freemium and viral link-sharing model, earned its initial $1M ARR in about two years, proving the power of product-led growth and word of mouth. TypeShare, learning from repeated failures, succeeded by building in public, responding to user feedback, and letting viral embeds drive adoption.
Who else is shipping in public and learning from every misstep? Share your journey below!
About the Founder
Sam Shore — Founder & CEO, TypeShare (May 2021–Present)
- Onboarded 15,000+ active writers
- Powered 50,000+ cross‑platform posts
- Tracked engagement for 100 million+ monthly readers
What Is TypeShare?
TypeShare is the all‑in‑one publishing platform for modern writers — draft once, publish anywhere, and instantly see which channels move the needle.